@sonicdrive_in - Sonic thanks for stepping up!

So you might remember if you follow my site that a few weeks ago I was at work providing support, it was a bad day and calls kept coming in. I didn’t have time to take a lunch so my wife went to Sonic and ordered cheese-sticks and marinara sauce along with a root beer for me, she paid for the order and got the bag and drove to my office to give me my food and found that they had forgot to put the cheese-sticks in the bag! They did however remember the sauce! How that happened I don’t know, and I was upset because I love sonic cheese-sticks and the fact that was my lunch for the day it was a little maddening.

So I got on Twitter and found that Sonic had an account so I twitted that I had a bad experience and after getting a reply very quickly their people tried to contact me by phone. Unfortunately that entire week I was tied up in meetings and more support roles so I didn’t have time to talk to them, but I emailed and said basically I wanted a gift card in the amount of $3.50 or whatever cheese-sticks cost these days and I would be happy with that. Well a few days later I finally got time and was going to call Sonic back and by that point my messages on my voicemail had been deleted since I had so many new ones and I lost their number. So I figured they would call back and they didn’t, but I did get a gift card in the amount of $20 which was WAY more then I was expecting. But I was very happy to see Sonic step up and make things right and going above and beyond what I as a customer wanted out of them.

With the current economy it seems like more and more businesses are forgetting about good customer service and are all practicing cost saving measures which ultimately turn away more and more customers. It’s businesses like Sonic that continue to provide great customer service and step up when a complaint is filed that ensures they keep customer loyalty. Because of how they handled this situation I have no hard feelings for them, and I love that they stepped up when I had a gripe. So a big thanks to Sonic, it’s fairly unusual to see businesses these days actually practice customer service, most seem to divert the complaint or pretend like it never even happened.